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Dates: March 31 - July 21, 2005, 6:30 - 8:30 pm.
Location: Hamline-Midway Coalition office,
1564 Lafond Ave, St. Paul, MN 55104, 651/646-1986
Course
Description:
“Developing Your
Business Plan” covers the essentials needed to write a good business
plan for your new or growing business. The approach is very
practical, guiding students in the purpose and structure of their
plan, plus each content area. It is applicable to all businesses:
service, retail, manufacturing, wholesale, or construction. Both
experienced business owners and individuals contemplating going into
business will find the class beneficial.
Class
sessions will split into two types: formal classroom sessions and
individual meetings. There will be eight of each. Classroom sessions
will involve lecture, class discussions, small group work, guest speakers, and videos that enhance the topics.
Attendance is mandatory and participation is encouraged. If you miss
a class, contact me in advance of absence and to schedule a make-up
session.
Assignments involve readings, textbook assignments, business plan
assignments, and a final business plan. All
assignments are focused on the goal: to help you write a good
business plan for your enterprise. Typing (word processing)
assignments is encouraged for easy assimilation into your business
plan, but it is not required. Your final business plan must be
typed, properly formatted, and bound. The attached “Class Schedule
and Assignment” sheet details
assignments.
Course
objectives:
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Assess your abilities as a small
business owner;
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Understand the multiple purposes
of a business plan;
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Learn the structure of a business
plan;
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Research your industry and
specific business;
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Write good organizational,
marketing, and financial sections for your plan;
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Assemble supporting attachments
for your plan;
-
Create a sound plan for your
business that you can confidently articulate.
Text: The Successful Business Plan: Secrets
& Strategies by Rhonda Abrams, 4th edition,
2003. Cost is $30 and is available for
purchase in class.
Purchase it also from the author.
Abrams also offers the book in deluxe binder format with several
nice enhancements. In addition, Abrams has a CD of electronic
spreadsheets that are excellent and highly recommended. You may
purchase them from her website.
The spreadsheets work with Microsoft Excel 2000 and can be imported
too. Much easier than creating spreadsheets by hand! If you enter
"Joanne Simons" in the box that asks where you heard about the
materials, you'll get an additional 5% off.
Class Schedule and
Assignments:
|
Class &
Dates |
1-on-1 dates |
Topic |
Assignments |
| 1 -- March 31 |
|
Intro: You and Business -- Ownership,
Dreaming, Planning |
-Complete worksheet "Basic Business
Concept"
-Find article about your industry
in library or online. Bring to 1-on-1
-Buy 3-ring notebook,
dividers |
| |
1 -- April
7 |
Time:
_____________
Place:
_____________ |
-Chapters
1-3 |
|
2 -- April
14 |
|
Business
Description: Products, operations,
management, technology |
-Chapters 4-6
-Write draft of your Company
Description (see pg 71 sample). Bring to BIC. |
|
3 -- April 21
BIC --
5:45 |
|
Business Concept: Data
& Research
Business Information
Center 2324 University
Avenue, #112 St.
Paul -- 651/2090-1884 |
-At BIC, download sample plan, find
trade association info, find industry size & direct
competitors
-Chapters 11-13
-Complete
worksheets |
| |
2 -- April 28 |
Time:
_____________
Place:
_____________ |
-Write draft of your Ind Analysis,
Operations, Technology, Mgt & Org sections. Bring
to May 5 class. |
| 4 -- May 5 |
|
Marketing Fundamentals: Marketing
defined, target marketing |
-Chapters 7-8
-Worksheets pp 90-3, 98,
106-7, 114 |
| |
3 -- May
12 |
Time:
_____________
Place:
_____________ |
-Chapter
9-10
-Worksheets pp
147-151 |
|
5 -- May 19
|
|
Marketing Techniques: media, guerrilla
marketing, budget, plan |
-Write draft of four marketing
sections |
| |
4-- May 26 |
Time: _____________
Place:
_____________ |
-Chapters 15-16; review ch
11 |
|
6 -- June 2 |
|
Financials: Intro, cash flow |
-Revise Start-up Costs, p 176,
& Sales Projections, p 150. Bring to
class |
| |
5 -- June
9 |
Time: _____________
Place:
_____________ |
-Complete all worksheet elements on
pp 240-241; Bring to class |
|
7 -- June 16 |
|
Financial Statements & Record
Keeping |
-Complete worksheets pp
248-251
-Bring to
one-on-one |
| |
6 -- June
23 |
Time: _____________
Place:
_____________ |
-Complete 1-yr income statement
projections |
| 8 -- June 30 |
|
Wrap-up: financing sources, bank
selection, plan completion, continuing
programs |
-Complete 3-yr income statement projections, 1 yr cash
flow projections, projected balance sheet, sources & uses
of funds, assumptions |
|
|
7 -- July 7 |
Time: _____________
Place:
_____________ |
-Rough draft plan |
| |
8 -- July
14 |
Time: _____________
Place:
_____________ |
-Revised plan |
| July 21
(tentative) |
|
Graduation! Come! Enjoy!
Potluck! 6:30 -
8 pm |
PLAN DUE! |
Instructor: Joanne Simons,
763-458-4859, joanne@simonsmarketingworks.com
Neighborhood Partner: Dave Gagne,
651-646-1986, dgagne@hamlinemidwaycoalition.org, Economic
Development Coordinator, Hamline-Midway
Coalition.
NDC Program Coordinator: Cristina
Edelstein, 651-379-8428, cedelstein@ndc-mn.org,
Program Coordinator, Neighborhood Development Center,
Inc.
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