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 Hamline Entrepreneur Class 'Developing your Business Plan'

Img25.png Dates: March 31 - July 21, 2005, 6:30 - 8:30 pm.

Location: Hamline-Midway Coalition office, 1564 Lafond Ave, St. Paul, MN 55104, 651/646-1986

Course Description: 

“Developing Your Business Plan” covers the essentials needed to write a good business plan for your new or growing business. The approach is very practical, guiding students in the purpose and structure of their plan, plus each content area. It is applicable to all businesses: service, retail, manufacturing, wholesale, or construction. Both experienced business owners and individuals contemplating going into business will find the class beneficial.

 

Class sessions will split into two types: formal classroom sessions and individual meetings. There will be eight of each. Classroom sessions will involve lecture, class discussions, small group work, guest speakers, and videos that enhance the topics. Attendance is mandatory and participation is encouraged. If you miss a class, contact me in advance of absence and to schedule a make-up session.

Assignments involve readings, textbook assignments, business plan assignments, and a final business plan. All assignments are focused on the goal: to help you write a good business plan for your enterprise. Typing (word processing) assignments is encouraged for easy assimilation into your business plan, but it is not required. Your final business plan must be typed, properly formatted, and bound. The attached “Class Schedule and Assignment” sheet details assignments.

Course objectives:

  • Assess your abilities as a small business owner;
  • Understand the multiple purposes of a business plan;
  • Learn the structure of a business plan;
  • Research your industry and specific business;
  • Write good organizational, marketing, and financial sections for your plan;
  • Assemble supporting attachments for your plan;
  • Create a sound plan for your business that you can confidently articulate.

Text:  The Successful Business Plan: Secrets & Strategies by Rhonda Abrams, 4th edition, 2003.  Cost is $30 and is available for purchase in class.

 

Purchase it also from the author. Abrams also offers the book in deluxe binder format with several nice enhancements. In addition, Abrams has a CD of electronic spreadsheets that are excellent and highly recommended. You may purchase them from her website. The spreadsheets work with Microsoft Excel 2000 and can be imported too. Much easier than creating spreadsheets by hand! If you enter "Joanne Simons" in the box that asks where you heard about the materials, you'll get an additional 5% off.

 

 

Class Schedule and Assignments:

 

Class & Dates 

 1-on-1 dates   Topic Assignments 
 1 -- March 31   Intro: You and Business -- Ownership, Dreaming, Planning

-Complete worksheet "Basic Business Concept"

-Find article about your industry in library or online. Bring to 1-on-1

-Buy 3-ring notebook, dividers

   1 -- April 7

Time: _____________

Place: _____________

-Chapters 1-3

 2 -- April 14

 

Business Description:  Products, operations, management, technology

-Chapters 4-6

-Write draft of your Company Description (see pg 71 sample). Bring to BIC.

3 -- April 21

BIC -- 5:45

 

Business Concept: Data & Research

Business Information Center       2324 University Avenue, #112        St. Paul -- 651/2090-1884

-At BIC, download sample plan, find trade association info, find industry size & direct competitors

-Chapters 11-13

-Complete worksheets

  -- April 28

Time: _____________

Place: _____________

 -Write draft of your Ind Analysis, Operations, Technology, Mgt & Org sections. Bring to May 5 class.
 4 -- May 5   Marketing Fundamentals: Marketing defined, target marketing

-Chapters 7-8

-Worksheets pp 90-3, 98, 106-7, 114

   3 -- May 12

Time: _____________

Place: _____________

-Chapter 9-10

-Worksheets pp 147-151

 5 -- May 19

 

  Marketing Techniques: media, guerrilla marketing, budget, plan

-Write draft of four marketing sections

   4-- May 26 Time: _____________

Place: _____________

-Chapters 15-16; review ch 11 

6 -- June 2

  Financials: Intro, cash flow

-Revise Start-up Costs, p 176, & Sales Projections, p 150. Bring to class

  5 -- June 9 

Time: _____________

Place: _____________ 

-Complete all worksheet elements on pp 240-241; Bring to class

 

7 -- June 16

  Financial Statements & Record Keeping

-Complete worksheets pp 248-251

-Bring to one-on-one 

   6 -- June 23 Time: _____________

Place: _____________

-Complete 1-yr income statement projections
 8 -- June 30   Wrap-up: financing sources, bank selection, plan completion, continuing programs  -Complete 3-yr income statement projections, 1 yr cash flow projections, projected balance sheet, sources & uses of funds, assumptions 

 

 7 -- July 7 Time: _____________

Place: _____________

-Rough draft plan
   8 -- July 14 Time: _____________

Place: _____________

-Revised plan 
July 21 (tentative)  

Graduation! Come! Enjoy!

Potluck! 6:30 - 8 pm

 PLAN DUE!

 

 

 

Instructor:  Joanne Simons, 763-458-4859, joanne@simonsmarketingworks.com

 

Neighborhood Partner: Dave Gagne, 651-646-1986, dgagne@hamlinemidwaycoalition.org, Economic Development Coordinator, Hamline-Midway Coalition.

 

NDC Program Coordinator: Cristina Edelstein, 651-379-8428, cedelstein@ndc-mn.org, Program Coordinator, Neighborhood Development Center, Inc.

 

 

 


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