Every business plan has three basic components:

• Business Description
• Marketing Plan
• Financial Plan

These three components are the core of every business and the core of every plan.

Business Description answers the "who, what, where, when, why" questions about your business. In short categorized sections, you describe the essence of  your venture.

Marketing Plan describes how you'll create customers and sales. You include information about the state of the greater market to which your business belongs, competition and how you compare, target marketings, and what strategies you'll employ to turn prospects into sales.

Financial Plan outlines your financial need, start-up or expansion costs, assumptions behind your financial plan, and projected sales, expenses, cash flow, and balance sheet.